Activity 4.2

NOTE: please do not copy and paste answers from another similar questions because the actual ask is different even though questions seems to be similar, this is the third time I post this question because the answer is not correct

Yukapioka, a Mexican family business, is experiencing steady growth and has identified the potential for further expansion into international markets. This report outlines a strategic marketing plan to help Yukapioka differentiate itself, create brand equity, and design a product/service strategy while selecting the most effective marketing channels.

1.3 Proposal of the formulation of goals and strategic planning for the company The business must develop a global vision, and how their quality will serve as a differentiation strategy. Also, it is important to consider external factors such as the international environment the business will have activity on, along with the distribution channels and advertising communications the product will be able to have the most advantage in.. Fortunately, theres a market already established and comfortable for Yukapioka to grow abroad. The product is becoming popular and has that extra value based on the idea of having an innovative product with a different presentation. To have good performance in this type of plan is important to have the information backed up with trustworthy information, in order to take the best decision possible, in addition to having greater control and efficiency. It is a fact that it is a great challenge for international advertisers to design plans according to the market they are targeting and therefore there are many risks to absorb. That is why, having all the considerations that are outlined before are of highly relevance, the industry is going to keep growing and new technologies or media are going to be developed and the business must adapt.

2.3 Yukapioka's strategic marketing plan focuses on differentiation, building brand equity, designing a product/service strategy, and selecting the appropriate marketing channels. By emphasizing its authenticity, family heritage, and commitment to quality, Yukapioka can set itself apart from competitors. By building strong brand equity and developing a robust product/service strategy, Yukapioka can achieve long-term success in both domestic and international markets. Utilizing a combination of digital marketing, content marketing, in-store promotions, and trade shows, Yukapioka can effectively reach and engage with its target audience, driving growth and success for the company.

3.3 constitution of a marketing information system, performed the calculation of actual and future demand, proposed a behavioral and demographic segmentation, and defined the target market for the company. By following this plan, Yukapioka can achieve their goals of differentiation, brand equity, product/service strategy, and marketing channel selection in the international markets.

INSTRUCTIONS: To effectively reach and influence target markets, holistic marketers are creatively employing multiple forms of communications. Marketers must answer the communication questions what to say, how and when to say it, to whom, and how often. Holistic marketers combine and integrate marketing communications. Mass communications includes advertising, sales promotion, and public relations. Digital communications comprise online, social media, and mobile marketing. Personal communications involve direct and database marketing and personal selling (Kotler, 2016).

• After reading the supporting resources and based on activities 1.3, 2.3 and 3.3, as part of your strategic marketing project, create a report:
• Propose the role and operation of marketing communications for the company.
• Describe how marketing communications should work in the company.
• Define the communication mix and how it should be established in the company.
• Consider applying international marketing communications and integrated marketing communication to build brand equity accordingly.