Question: Actual and perceived risk Performance risk o Not performing like its supposed Financial risk o You pay and don t get it money s worth

Actual and perceived risk
Performance risk
o Not performing like its supposed
Financial risk
o You pay and dont get it moneys worth (restaurants promising more than u get)
Social risk
o How are others viewing when I buy this product
Safety risk
o Risk to our physical health and body when buying product
Psychological risk
o Are u going to waste product and money (ex-Food)

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