Question: Ad networks are easier to use than ad exchanges, especially for beginners who are just getting started with display advertising. True or False Attribution is

Ad networks are easier to use than ad exchanges, especially for beginners who are just getting started with display advertising.

True or False

Attribution is difficult to measure across multiple banner display ads.

True or False

With the barrier to entry for digital advertising relatively low, brands can

a. Put together a compelling ad campaign and have it live in 1 hour

b. Manage the campaign, test and evaluate it

c. Tweak the campaign in real-time

d. Hire an intern to learn how to manage the campaigns

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