Additional consumer segmentation for blinkit

Industry Consumer Segmentation: Up until 2020, the main reason for resorting to online grocery is still convenience. Not only because of the pandemic, but they are not that concerned about the experience related to shopping experience. The pandemic also in turn did not affect the general preference of people to buy from traditional grocery stores and familiar shops and have them delivered at their own spaces. Most Canadians have been doing online at least once a week. For the segmentation insights, though we are targeting everyone, we are dividing the markets into payment preferences, provincial location and lifestyle. For the lifestyle and demographics, University Graduates and Millenials, more into their mobile devices. Single households and dual households, with purchasing power, who spends a budget for mobile services, and are buying the basic necessities