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For this assignment, you submit answers by question parts. The number of submissions remaining for each question part only changes if you submit or change the answer.

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Your last submission is used for your score.

Points$]$

ASWQUANT$139.$E$\mathrm{.}001.$

A linear programming computer package is needed. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.

$\backslash$table$[[$Constraint$,$Television,Radio,Online$],[$Audience per advertisement,$300,000,54,000,120,000],[$Cost per advertisement,$$2,000,$$$300,$$$600$

QUESTION $6$

What are the advantages and drawbacks of a franchising strategy for consolidating a fragmented industry?

a$.$ Advantages: rapid expansion, deep knowledge of local markets, latitude for developing new offerings and processes. Drawbacks: less control, franchisees capture some economic profit, higher cost of capital.

b$.$ Advantages: deep knowledge of local markets, strong barriers to entry, high innovation potential. Drawbacks: slow expansion, limited control, higher cost of capital.

c$.$ Advantages: strict control, strong barriers to entry, high innovation potential. Drawbacks: slower expansion, less local market knowledge, less economic profit captured by franchisees.

d$.$ Advantages: lower costs, faster expansion, strong brand loyalty. Drawbacks: limited control, inability to capture economic profit, low innovation potential.

e$.$ Advantages: strict control, all economic profit flows to the company, lower cost of capital. Drawbacks: slower expansion, lack of local market knowledge, limited latitude for innovation.