Addressing whether the customers will visit the location is important. Often times people are deterred by the inability to purchase an item on Sunday from Chick-Fil-A. What else would deter them? Potentially the distance or price. Will there need to be a promotion to counteract these issues. That is a great point! I find myself having to go into a mall parking lot that is extremely busy because it is the central Chick-Fil-A for a large populated area. Due to this, lines are long and so is the wait. I would rather pay the extra dollars to shop at the Arby's across the intersection and receive a faster service.