Question: ade because a problem occurred. Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company $44.00 $53.83 11,000
ade because a problem occurred. Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company $44.00 $53.83 11,000 14,350 WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) CompanyAveragevs. Ind. Avg. -18.3% -36.5% +16.7% -23.3% +17.6% 2.8 wks 4,675 1,538 +17.6% -34.5% 9.9% 0 1,007 63 +14.9% 2,757 11.4% 2,413 10.0% +14.3% | Market Share (%) Based on the above data for your company, which of the following statements is false? Your company had a very sizable price-based competitive advantage of 18.3%. Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's above-average delivery time. O Your company's pairs sold were 16,000 pairs lower than they would otherwise have been because of insufficient warehouse inventory to fill all orders received from retailers. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in branded advertising and by your company's low celebrity appeal rating, tow brand reputation, and small number of retail outlets stocking your company's brand. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 11.4% market share Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation
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