Given the following data from a Comparative Competitive Efforts page in the CIR: WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) Your Company $74.50 9.9 50 16,500 0.00 1 wks 5,000 3,282 345 94 2,024 0 2,024 8.4% Industry Average $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 111 76 2,413 Your Company vs. Ind. Avg. +38.4% +57.1% -83.3% +15.0% -100.0% -64.3% +7.0% +113.4% +210.8% +23.7% -16.1% 0 2,413 10.0% -16.1% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company's biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal. Your company had three very sizable negative percentage competitive disadvantages in the Wholesale segment -- one of these related to delivery time. Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's brand reputation, S/Q rating, and number of retail outlets. Your companyTMs percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in model availability and the lack of a rebate offer