Question: adidas has identified two different customer groups for its shoes with Boost technology: an older group concerned with performance, and a younger group interested in

adidas has identified two different customer groups for its shoes with Boost technology: an older group concerned with performance, and a younger group interested in style. Which aspect of the marketing environment does the split between these two groups represent?

Multiple Choice

demographic

political

/

legal

technology

social

economic

adidas has identified two different customer groups for its shoes with

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