Adidas R&D Germany: (Please answer straight to the point) Does not need to write.

Objective: To provide the best quality and satisfactorily meet the needs of its customers.

Mission: The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.

Goals: Increase their sales by 60% while growing their net income by 15% over the next five years, by combining technology and design to provide the best footwear to their customers, which are both professional athletes and those inspired by sports.

Question Are below:

Strategic Alignment (analysis the 4 ecosystem , whether Adidas R&D department is strong, moderate, or weak.)

*Justify your answer

?By providing examples of what you can see from the company (use websites, reports; it can also be evident in the product offering, or how they serve customers)

What's the analytic orientation of the people in your chosen organization?

Venus,

How do they think and process information?

Focus on customer experiences.

Justify your answer

Look at customer feedback of the product and services and innovate their products based on customer opinion or preferences. ( add on the justification)

Information needed: Product development information and customer feedbacks to updates existing products.

As well as mention about the operational level, this metrics who would you like to introduce to the senior manager?

Below are the additional information (can be ignore):

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