ADRIZALIA SOLDADURAS, S.L is a family company of small dimensions created in 1988 in Barcelona, it is dedicated to distributing products of own creation and patent like strippers, seals and repairers for domestic heating copper pipes. Last years the company turnover has been maintained stable because of the crisis and the benefits have decreased ( fixed and variable costs have increased). It is located in the centre of Barcelona in the same facilities where it was founded 30 years ago. The company has not recovered from the economic crisis because the national market does not grow, and adrizalia soldaduras, s.l. needs to start exporting. Joan A. is the founder and general manager and manages the company following areas: finances, purchases and helps in sales. He retires at the end of the present year giving the way to the next generation: his son Joan B. Joan B is aware that the company must make many changes if it wants to successfully face the new challenges of the next years. He must optimize many operations and processes because, in the past, all the changes that he wanted to make were stopped by his father. There is a sales director who manages a vendor for Barcelona and 9 independent distributors. In manufacturing, there are 4 people: 1 manager, 2 line assistants and the person who finalizes the products and packs them. In warehousing, there is 1 person who is in charge of loading and unloading trucks and a warehouse boy. In logistics, there is only 1 person who is responsible for preparing the goods to be shipped. In total there are 10 people. 2 Transport wharehouse waiter(1p) Finalization and packaging(1p) Distributors (9p) Rest of the Country Expeditions(1p) Loading and unloading (1p) Production line (3p) Sales Man (1p) BCN Province area Manufacturing Wharehouse Logistics Sales (1p) Manager General Manager , administration finances, sales and purchasing The organization chart is as follows (the areas indicated in black are covered by personnel from outside the company):

1. Perform a SWOT analysis of the company

2. What strategic decisions regarding product and international market could be taken to guarantee the future of the company? Argue it

3. What would be your improvement plan to apply in the existing areas?

4. Make the new organization chart according to the changes proposed

5. What would be the key areas to create? Describe the functions they should assume and the resources they you they would need. Which technologies do you consider interesting to implement?