Ads :

Goods

1 Nike 'just do it' - Nike 'just do it'

2 Kitkat 'Take a break'

3 De beers 'a diamond is forever'

4 P&G's 'Thank you mom'

Bads

5 Nivea's 'white is purity'

6 Dolce & Gabbana's ad of a Chinese woman trying to eat Italian food with chopsticks

7 Bud light 'up for whatever'

8 Dove's ad of an African American woman removing her top

for this Eight Ads

What makes the good ones effective?

What do you think is wrong with the others, and how could they be improved?

1. Suggest ways to increase the amount of attention received by an existing marketing stimulus (e.g., print ad, TV ad, web ad or banner, billboard, product package, sign, product placement, or sponsorship).

1. Identify the target audience that you are trying to reach, suggest STP strategy (segmentation, targeting and positioning) that may affect marketing opportunities.

1. Determine the main aspects of the message to be most important to draw attention,

1. Find two or three complaints you find on the websites about these products.

1. Suppose the message of any selected product or ad was difficult to understand? What can be done to increase the likelihood that it will be correctly understood?