ADV $442$

Individual assignment #$1$

Your client is the National Wildlife Federation. They are a non$-$profit organization that focuses on the environment and protecting endangered animals.

NWF is worried about their future. They have a great reputation among older generations of Americans, but their membership is lagging among $18-29$ year olds. They are about to develop a new digital strategy, but they aren$$t sure where they stand with audiences for their digital channels. Your assignment is to answer each of the following questions in an effort to use data to help NWF build a high$-$quality digital strategy for their preferred audience.

Details:

This assignment is worth $20$ points toward your grade. Your grade will depend on the thoroughness and accuracy of your answers, as well as your creativity in finding and analyzing data. Leave time to proofread. This is an individual assignment. You should not work with any of your classmates or share answers.

Find the NWF$$s social media accounts. Which platform does NWF actively use to communicate with its audiences? On which of these platforms does NWF have the biggest audience?