Advances in mobile application development, specific online tools, and advances in hardware have had a big impact on the field of communication. These specific advances have led to larger trends in how communication professionals approach their roles, as well as new opportunities and emerging job skills that businesses need.

Using the assignment table below, explore a specific current or emerging trend impacting the field of communication. Select a trend based on the initial of your last name. (This will provide the posts with variety.) Then, in your initial post, address the following:

• Describe a current or emerging trend.
• Identify the business need or communication problem the trend resolves.
• Explain the current or expected impact (positive or negative) on the field of communication.

Your Last Name Begins With:	Trend:
A through F	Data analytics
G through M	Social media
N through R	Augmented reality (AR) and virtual reality (VR)
S through Z	Artificial intelligence