Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is not only novel but also relevant or appropriate. Find an example of an advertisement (either a print ad or TV commercial) that is novel but not relevant to the brand and/or product or services it is presumed to be advertising. Think really hard before you decide the message is not relevant to the brand/product identity or positioning - this is the most important part of this assignment. Explain your answer. Provide a copy of the ad or the URL. Make sure you do not choose a PSA. PSA's are not supposed to be relevant to the brand because their job is not to promote the brand that sponsors them, so they are not appropriate for this assignment.