Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is not only novel but also relevant.

Find an example of an advertisement (either a print ad or TV commercial) that is novel but not relevant to the brand and/or product or services it is presumed to be advertising. Think really hard before you decide the message is not relevant to the brand/product identity or positioning... Explain your answer.

Provide a copy of the ad or the URL.

Make sure you do not choose a Public Service Announcement (PSA). PSA's are not supposed to be relevant to the brand because their job is not to promote the brand that sponsors them, so they are not appropriate for this assignment.

Avoid using controversial ads, an advertisement can be controversial but still relevant to the product/service being advertised.

Submission should be no less than 200 words long and no more than 350 words long, excluding your name, date, any other class information, and any links you are asked to provide.