Advertising expenses are all included in the line "selling, general and administration expense" on the main income statement (and amounts are given in note 15). Kellogg's management clearly thinks of this as an investment rather than an expense. What would the "advertising asset" be at the end of fiscal 2007 if Kellogg capitalized the expenditure and then amortized it over three years, beginning with the year the expenditure was made?  

Answer rating: 100% (QA)

To calculate the advertising asset at the end of fiscal 2007 if Kellogg capitalized the expend... View the full answer