Advertising may be broadly classified into three groups: selective demand, institutional, or primary demand.

True

False

Question $5(1$ point$)$

$$ Selective$-$demand advertising is advertising designed to enhance a firm's image or reputation.

True

False

Question $6(1$ point$)$

$$ Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

True

False