ADVERTISING MEDIA Develop an (IMC) advertising campaign incorporating different advertising media for your business: Provide practical discussions
Question:
ADVERTISING MEDIA
Develop an (IMC) advertising campaign incorporating different advertising media for your business:
Provide practical discussions on how you would use each advertising medium to promote your small business.
Create practical illustrations on how you will use print, out-of-home and digital interactive media.
Provide a detailed script or storyboard on how you will use electronic/broadcast media to promote your small business.
The types of media should promote the following:
o Print media - one product or service. o Out-of-home media - entire small business (the brand). o Digital interactive media - a different product or service.
o Electronic broadcast media - an opening special/promotion.
Include reffereces. Please do the right thing cuz the last one didn't give me the right answer
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells