Advertising Objectives $($State $1)$: Advertising Objectives can be in three groups: awareness or perception, education or persuasion state which you would like to use. Media Objectives $($State $3)$ Planning $(70\%)$ For the planning section, you need to choose $3$ different vehicles. You can choose any medium $($tv$,$ radio, magazines, newspaper, outdoors, internet$),$ but it should reflect your target audience, category $,$ and marketing aim. $1.$ Creative Strategy Explain the details briefly; it should be an explanation you do not have to design an outline. Use the slides of the importance of creative advertisements. $2.$ Media Strategy: You need to state which vehicle and strategy are going to be used to maintain your goals. Please find an example below.

$3.$ Recommended Vehicles $4.$ Campaign Period $($Timing$/$Length$)$ State for each vehicle. State if you use double spotting $,$ roadblocking Prepare a char for the timing. See the example below.

$5.$ Media Budget Allocations : State for each vehicle used $.6.$ Regionality $/$ Seasonality Regionality gives a brief description about where the proudct is sold $.$ Product seasonality $(($a$)$ not available in the marketplace during certain seasons of the year or $($b$)$ are available throughout the year $.$ Still, there are regular fluctuations in prices or quantities synchronized with the season or the time of the year.$)7.$ Scheduling $,$ Weighting $($Use BDI, CDI calculations $),$ Reach & Frequency $8.$ Media Flowchart $($ Calendar $)$