Advertising on the Internet $($Keyboard Navigable Alternate Version$)$

Advertising on the Internet

The internet has been the most rapidly adopted medium of our time $($until mobile$).$ It holds great potential for both business$-$tobusiness and consumer advertisers. Companies and organizations working to promote their products and services must consider this medium as they develop their advertising strategy. Marketers must be aware of the different forms of Internet advertising and understand the important characteristics of each.

Like broadcast or print, the internet is an advertising medium. Companies and organizations working to promote their products and services must consider this medium as they would in television, magazines, outdoor, and so on$.$ Advertising on the internet employs a variety of forms, including banners, sponsorships, pop$-$ups and pop$-$unders, interstitials, push technologies, links, paid searches. behavitor targeting, contextual ads, and rich media.

Match the internet advertising method with the characteristics of each strategy:

The most commonly used form of advertising on the Web.

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Google is by far the most dominant player in this type of internet advertising, capturing more than $75\%$ of all the traffic.

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Short thature films created by the advertiser such as those created by Silyy Vodica and BMW in which companies create their own content to advertise their products exemplifies this method.

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Recall of this type of advertising is $76\%,$ which is greater than most other methods.

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