Question: Advise your local exercise studio on how it might differentiate its offerings in order to better compete with the growth of home - based exercise

Advise your local exercise studio on how it might differentiate its offerings in order to better compete with the growth of home-based exercise pioneered by Peloton and other companies. Use the value chain framework outlined in Strategy Capsule 7.7 to identify opportunities to link the studios value chain activities and those of its customers.

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