Aestion Wool expe INFORMATION MANAGEMENT: CASE STUDY Read the following case study and answer the questions...
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Aestion "Wool expe INFORMATION MANAGEMENT: CASE STUDY Read the following case study and answer the questions that follow. South Africa's Woolworths makes e-commerce push with upgraded app The South African based department store chain Woolworths Holdings is looking to grab a larger share of the rapidly growing online shopping market by allowing customers to order directly from its mobile app. (30 M (30 Marks) Traditional retailers in South Africa are increasing their investments in technology and logistics to meet the growing demand for online shopping. MAN Woolworths, citing a PayPal and Ipsos cross-border e-commerce report, said online shopping in South Africa is expected to grow by 19 percent this year, with an estimated 18 billion rand ($1.28 billion) worth of sales projected to take place on local websites. ud "Mobile is a crucial part of our digital strategy," Woolworths Head of online, Liz Hillock said in a statement. She added that more than 60 percent of traffic to Woolworths' South African website comes from customers browsing on their mobile phones. She adds that there has been a 64 percent increase in mobile transactions over the last year. ILITY ASE S The online shopping sector in South Africa is dominated by clothing, homeware and ticket retailers. Earlier in May, furniture chain Lewis Group entered the home shopping market with the launch of an online shopping website called Inspire. However, online shopping for groceries is still in its early stages in the country, with only Woolworths and grocery retailer Pick n Pay offering the service. ess A Customers will be able to use Woolworth's upgraded app to shop, view reward points, manage financial services products, and see live stock levels, making it the only "fully integrated retail app" in the country, the company said. Customers can also scan the barcode of products in their fridge or cupboard and add them to their online shopping cart. Woolworths, which also has operations in Australia and New Zealand, saw a 34 percent increase in overall online sales in the year to the end of June, with fashion, beauty and home online sales rising 77 percent. Op er share of THUR (30 Marks) estion 1 (15 marks) "Woolworths, citing a PayPal and Ipsos cross-border e-commerce report, said online shopping in South Africa is expected to grow by 19 percent this year, with an estimated 18 billion rand ($1.28 billion) worth of sales projected to take place on local websites." PayPal is the most popular payment method for making purchases online. Report on ANY THREE (3) advantages and ANY THREE (3) disadvantages of using PayPal for online shopping transactions as will be done using the Woolworths app. (15 marks) Referring to the case study, the Woolworths app does offer some convenience to the user regarding online shopping and other tasks such as "view reward points, manage financial services products, and see live stock levels." Question 2 Present your findings on a Porter's Five Forces analysis to be done on the Woolworths app, focusing on the online shopping aspect, highlighting the competitive advantage the app provides. Aestion "Wool expe INFORMATION MANAGEMENT: CASE STUDY Read the following case study and answer the questions that follow. South Africa's Woolworths makes e-commerce push with upgraded app The South African based department store chain Woolworths Holdings is looking to grab a larger share of the rapidly growing online shopping market by allowing customers to order directly from its mobile app. (30 M (30 Marks) Traditional retailers in South Africa are increasing their investments in technology and logistics to meet the growing demand for online shopping. MAN Woolworths, citing a PayPal and Ipsos cross-border e-commerce report, said online shopping in South Africa is expected to grow by 19 percent this year, with an estimated 18 billion rand ($1.28 billion) worth of sales projected to take place on local websites. ud "Mobile is a crucial part of our digital strategy," Woolworths Head of online, Liz Hillock said in a statement. She added that more than 60 percent of traffic to Woolworths' South African website comes from customers browsing on their mobile phones. She adds that there has been a 64 percent increase in mobile transactions over the last year. ILITY ASE S The online shopping sector in South Africa is dominated by clothing, homeware and ticket retailers. Earlier in May, furniture chain Lewis Group entered the home shopping market with the launch of an online shopping website called Inspire. However, online shopping for groceries is still in its early stages in the country, with only Woolworths and grocery retailer Pick n Pay offering the service. ess A Customers will be able to use Woolworth's upgraded app to shop, view reward points, manage financial services products, and see live stock levels, making it the only "fully integrated retail app" in the country, the company said. Customers can also scan the barcode of products in their fridge or cupboard and add them to their online shopping cart. Woolworths, which also has operations in Australia and New Zealand, saw a 34 percent increase in overall online sales in the year to the end of June, with fashion, beauty and home online sales rising 77 percent. Op er share of THUR (30 Marks) estion 1 (15 marks) "Woolworths, citing a PayPal and Ipsos cross-border e-commerce report, said online shopping in South Africa is expected to grow by 19 percent this year, with an estimated 18 billion rand ($1.28 billion) worth of sales projected to take place on local websites." PayPal is the most popular payment method for making purchases online. Report on ANY THREE (3) advantages and ANY THREE (3) disadvantages of using PayPal for online shopping transactions as will be done using the Woolworths app. (15 marks) Referring to the case study, the Woolworths app does offer some convenience to the user regarding online shopping and other tasks such as "view reward points, manage financial services products, and see live stock levels." Question 2 Present your findings on a Porter's Five Forces analysis to be done on the Woolworths app, focusing on the online shopping aspect, highlighting the competitive advantage the app provides.
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Related Book For
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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