Question: a)Evaluating strategies on a continuous rather than a periodic basis is desired. Discuss the pros and cons of this statement. b)Informed by relevant lecture materials,

a)"Evaluating strategies on a continuous rather than a periodic basis is desired." Discuss the pros and cons of this statement. b)Informed by relevant lecture materials, define the concept of "Balanced Scorecard" and explain why it is an important topic both in devising and in evaluating strategies.

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