In 1998 Howard Schultz had ample reason to be proud of what Starbucks had accomplished during his past 11 years as the company's CEO. The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history by making exceptional coffee drinks and selling dark- roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of more than one per day. Sales in fiscal year 1997 were a record $967 million and profits reached an all-time high of $57.4 million. The company's closest competitor had fewer than 300 retail locations. And since going public in 1992, Starbucks has seen its stock price increase nearly ninefold. After a highly competitive industry, an economic recession, over expansion, and less people buying coffee led to the closure of hundreds of locations and a rapid decline in profits. As the economy begins to turn itself around, once again Starbucks is thinking about expanding its empire again in attempt to restore profit and consumer demand. Assignment details: Your team is the controlling management team at Starbucks and need to provide a recommendation to Mr. Schultz. Review the abstract of the case study details in relation to the trends of the organization Using the four functions of management (Planning, Leading, Organizing, and Control) research the trends and consumer demand of the consumer coffee demand. As a management team, devise a report stating whether or not Starbucks should expand its operations again. Since you are the senior management team, your report will be the basis on future earnings projections. If it can gain the profits you once had or get in the right direction of achieving them give the research as to why it can or if it cannot, state your reasons/research as to why. Reflect on at least two of the principles of management