Question: After a lengthy market research study, J . W . Company, a large consumer products company, has determined that consumers in the market would respond

After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.
How will this decision likely affect customers of the company?
a. Increased tax revenue
b. Increased product choices
c. Increased pay
d. Increased job opportunities
e. Increased profits
 After a lengthy market research study, J.W. Company, a large consumer

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!