Question: After a need or want is recognized, a consumer may be motivated to clarify the options available and generate an evoked set of brands. This

After a need or want is recognized, a consumer may be motivated to clarify the
options available and generate an evoked set of brands. This occurs during which
part of the consumer decision making process?
product identification
consideration stage
cognitive dissonance
information search
evaluation of alternatives
After a need or want is recognized, a consumer may be

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