Question: After building the automated markdown optimization application, the team would like to test its effectiveness in a pilot program against a control group to understand
After building the automated markdown optimization application, the team would like to test its effectiveness in a pilot program against a control group to understand what value the tool can bring before committing to a larger rollout.BCGs new "Optimized" tool will be tested on two different products, each time against a "Control" group that will use the client's legacy markdown system. Three SKUs and have been shortlisted for the pilot, in which two of these will be selected.Three potential stores have been identified for the pilot, with a similar demographic of customers. Stores A and C are within walking distance of each other, while Store B is three metro stops away from both.Also, note that SKU and are considered substitutes, such that the pricing of one product can influence demand for the other product. SKU is neither a complement or substitute to the other two.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
