Question: After building the automated markdown optimization application, the team would like to test its effectiveness in a pilot program against a control group to understand

After building the automated markdown optimization application, the team would like to test its effectiveness in a pilot program against a control group to understand what value the tool can bring before committing to a larger rollout.BCG's new "Optimized" tool will be tested on two different products, each time against a "Control" group that will use the client's legacy markdown system. Three SKUs -5001,5002, and 6001- have been shortlisted for the pilot, in which two of these will be selected.Three potential stores have been identified for the pilot, with a similar demographic of customers. Stores A and C are within walking distance of each other, while Store B is three metro stops away from both.Also, note that SKU 5001 and 5002 are considered substitutes, such that the pricing of one product can influence demand for the other product. SKU 6001 is neither a complement or substitute to the other two.

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