After class, you are hungry for lunch. You remember seeing a commercial for a new chicken sandwich at a fast$-$food restaurant. You try to remember if it was Wendy's or Bojangles. After thinking for a few minutes, you remember the commercial featured the tagline, "Out of the bucket and on to the bun," which reminds you that the new sandwich is at KFC$.$ The tagline serves as a

a$.$ retrieval cue

b$.$ brand preference

c$.$ confirmation bias

d$.$ salient attribute