Question: After completing market segmentation, the segments are clearly different and they are also robust to any changes over time. Which other criteria do we need

After completing market segmentation, the segments are clearly different and they are also robust to any changes over time. Which other criteria do we need to satisfy so that the market segmentation is successful?

.

Proportionality

.

Accessibility

.

Stability

.

Substantiality

.

Accountability

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