After completing part one and two, now it$$s time to share your story, the best $($authentic$)$ version of yourself

with the world. Keeping in mind both exercises, remember consistency, unity, and creativity!

General Instructions

$$ All assignments are due by the date indicated in the syllabus and BlackBoard.

$$ The submission must be grammatically correct and free from spelling errors.

$$ Present in the form of a report with the headings and subheadings accordingly.

$$ Submit active clickable link, if you cannot get the active link to work $(-5$ points$)$

$$ All documents must be Microsoft Word or PDF format readable by a PC via BlackBoard submission.

ZIP, RAR, MAC versions, etc., or any other file types will not be marked.

$$ No late submissions will be accepted. Note: From time to time you may experience computer or network

issues or personal challenges that may impede you submitting on time. Plan ahead so that you have

plenty of time to submit.

$$ Any work deemed to be contrary to Georgian College$$s policies on Academic Integrity $($below$)$ will im$-$

mediately receive a zero and further disciplinary action may result.

Breakdown of each section

A$.$ Identify your target audience $$ employers.

Research three companies or organizations you would like to work for. Provide a fully$-$ researched, in$-$depth and

detailed profile of each, including the names of the specific hiring decision$-$makers you would need to reach in

order to get hired at each of the $3$ companies.

B$.$ Write a letter of introduction to ONE of your chosen companies$/$organizations$.$

This is similar to a cover letter, but not written in response to a posted job. You are simply introducing yourself

to a potential employer $$ like a $$cold call$$ in writing. Submit this as a formal letter document. Think of it as the

actual letter you would place into an envelope and present to a company. Brand it accordingly.

C$.$ Provide link to your LinkedIn profile

Your LinkedIn profile must be complete and $$branded$$ using the techniques discussed in the course. Utilize

key words, substantive content, strong writing, consistent visual elements and design. Content should be reflec$-$

tive of your personal brand. Online branding must be consistent with offline.

MKTG$2033$ Personal Marketing Package

Page $2$ of $3$

Grading$/$Marking Scheme

Your mark will reflect how complete your submission is$,$ how well you have thought out and communicated

your brand, and how well that brand is reflected in these materials. Your online materials must demonstrate

your professionalism. Polished. Proof$-$read. Effectively written. Double check the link and$/$or direct URL work!

NOTE:

Branded $=$ consistent with the visual and verbal brand profile you have developed throughout this course. All

material must be $$on$-$brand,$$ and support the goal of establishing you as a business professional.

Description Mark

Section A

$3$ fully$-$researched, in$-$depth company profiles

$$ Identify decision makers

$/20$

Section B

$$ Letter of Introduction

$$ Formal formatting

$$ Professionally written

$/10$

Linked In

$$ Branded

$$ Keywords$/$strong writing

$$ About section fully developed

$$ Education section fully developed

$$ Experience section completely developed

$$ Skills section completely developed

$$ Activity

$/70$

Final Assignment Mark $/100$

Final Grade $/15\%$ of final