Question: After debating between a new SUV or a new mini - van, you finally decide to purchase a new SUV. A week after having your
After debating between a new SUV or a new minivan, you finally decide to purchase a new SUV. A week after having your new vehicle, you notice the ease with which your neighbor's family can maneuver in and out of their minivan. You now wonder whether or not you made the right choice. This exemplifies the concept of
cognitive dissonance
problem recognition
selfactualization
ritual consumption
repositioning
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