Question: After defining the problem and conducting an exploratory investigation, the next step in the marketing research process is to: a . formulate a hypothesis. b

After defining the problem and conducting an exploratory investigation, the next step in the marketing research process is to:
a. formulate a hypothesis.
b. select the respondents for the study.
c. gather primary and secondary data.
d. create a research design.
After defining the problem and conducting an exploratory investigation, the next

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