Question: After gathering information through environmental scanning ( step 1 ) , marketers need to conduct environmental analysis ( step 2 ) which includes observation and

After gathering information through environmental scanning (step 1), marketers need to conduct environmental analysis (step 2) which includes
observation and assessment.
checking information for accuracy, resolving inconsistencies, and assigning significance to thewindings.
conducting research, assessment, and reporting.
observation, market researds and fact finding
checking the company database conducting research and reporting.
After gathering information through environmental scanning (step 1), marketers need to

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