After graduating from JCU with Banking & Finance specialization, you work as a corporate finance manager in
Question:
After graduating from JCU with Banking & Finance specialization, you work as a corporate finance manager in a publicly listed social media company in Singapore. The company is seeking for growth opportunities and you are tasked to evaluate a potential investment project which will increase the cash flows for the company in the subsequent years.
Required:
a) You believe that net present value (NPV) is the best capital budgeting tool to evaluate the targeted project. Write down the NPV equation and the necessary steps for how you carry out the NPV analysis in practice (no calculation). State your assumptions when necessary. (10 marks)
b) What factors are important and necessary in estimating NPV in part successfully?
c) If you identify the targeted project for the company as in the cyber security, what are the possible growth drivers or factors you would use and estimate the cash flows generated by the cyber security project?
d) List two alternative capital budgeting techniques and discuss their disadvantages.
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra