After Hurricane Sandy devastated the area where Wilson ran his business, Wilson moved his outdoor program indoors, which prompted him to move to annual memberships. Why did he make this decision?

Multiple Choice

When the program was outdoors, Wilson did not have to pay for space; the costs of renting a place required a transition to annual memberships.

Moving the program indoors changed the structure of his program, requiring a need to hire more people to help run the business.

Wilson needed to expand his marketing efforts, which required more financial investment, which monthly memberships did not cover.

Wilson$$s overall business expenses increased and he needed a way to cover the costs, which included investing in more marketing, equipment, space, and staff.

Wilson needed to spend more time learning how to run a business, and less time training, which meant he needed to hire new trainers.