After identifying the primary challenges being addressed, describe how the company is keeping pace with its competition and the role in which managers play in the day-to-day operations. USE the Case Study-Facebook, Inc (below) as your case for this discussion board question.

Case Title: Facebook, Inc. Unique ID: MHE-FTR-045-1259927628 REV: October 2, 2017 Abstract The protagonist of the case is Sheryl Sandberg, Facebook's COO. The case opens with her reviewing the company's Q3 2017 earning data in preparation for the ensuing investors' call. Notably, the company continued a strong run in the mobile ad space and significant revenues that Facebook had generated. As COO, she is looking to take the company to the next level: not only continued growth in mobile ads, but dominance in the digital ad space. For this to occur, Facebook would somehow have to top Google in both display and search ads, despite only having notable presence and expertise in display ads. In 2017, Facebook was the fourth most valuable company on the planet, with a market capitalization of almost $500 billion (just behind Apple, Alphabet, and Microsoft, but ahead of Amazon). Concepts: Strategic Leadership: Business Model; External and Internal Analyses; Competitive Strategy, Platform Strategy, Innovation and Technology Strategy; Organizational Structure Context: Ticker Symbol: FB Protagonists: Sheryl Sandberg, COO Facebook Country: USA (worldwide reach online) Sector: Social networking and online advertising Company Employee Count: 20,658 Company Revenue: $33.2 billion (2017) Market Cap: $500 billion (Sept. 2017) Event Year: 2017 Teaching Note: Available