After many years, Unilever displays the image of a company that works for good causes. Unilever's ideals

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After many years, Unilever displays the image of a company that works for good causes. Unilever's ideals are very simple, but have a clear vision, namely promoting sustainable living. Unilever believes that business must have a role in global solutions, so the only business model they accept is one that provides support for equitable and sustainable growth. In 2010, globally, Unilever launched the Unilever Sustainable Living Plan (USLP) as the company's policy to continue doing business while trying to minimize half of the resulting environmental impact and promote real social benefits for the community. USLP has 3 main objectives, namely: - Helping more than 1 billion people to improve their health by 2020. - Reducing the environmental footprint of the manufacture and use of Unilever products by half by 2030. - Improving the livelihoods of millions of people in the value chain companies in 2020. As we know, more and more people are aware and want to live with sustainability in mind. Unilever's Making Purpose Pay research found that one in three people have purchased products with sustainability in mind. Consumers are becoming more aware of the positive difference they can make through their everyday shopping choices. This shows that consumers pay attention to the impact that a product can produce throughout its production chain. Starting from how products are designed, sourced, made, transported, sold and used. Unilever strives to ensure that consumers are engaged with their ambitious drive to reduce the environmental impact of every aspect of their business while increasing the positive social impact they aim to achieve. Unilever wants consumers to spread their goals, namely to make the world a common place for sustainable living, and of course help build better business relationships with Unilever. The aim of implementing applied business ethics is to maintain the sustainability of the company. In the short and long term context, companies with good ethics will gain trust, loyalty, commitment, satisfaction and positive views from their stakeholders, starting from work partners, employees, shareholders, customers, society, and even the government. Unilever continues to invest in community activities strategically in line with USLP, contributing 56% of community investment in 2019. Their efforts show a level of social responsibility at a philanthropic level: "giving back to society". Unilever shows concern for the well-being of the community, while competitors may focus solely on maximizing profits.Unilever's efforts to associate the company with a greater, noble cause will help consumers see them in a more positive light. Consumers want to know about the company's charitable giving programs. It makes them feel more motivated to choose a brand, and will be something they tell their friends and family about. With this, Unilever will receive positive publicity for free and the company will get valuable, unpaid feedback. Most news coverage about companies is negative, so positive coverage will always be a good way to build and increase customer loyalty. When examined from the business ethics management approach, PT Unilever Indonesia has implemented an integrity approach or integrity-based approach to ethics management which aims to demonstrate the company's guiding values, aspirations and patterns of thought and behavior. The Integrity Approach implemented by Unilever takes the form of training, education and mentoring programs aimed at employees in order to foster a friendly mindset towards climate, gender equality, the health and nutrition of billions of people, and the environment, in order to achieve the goal of contributing to creating a fairer and better world. prosperous. The application of business ethics that supports environmental sustainability will not only have a significant impact on the image and profits of a company, but is a real contribution in supporting the earth to become a safe and comfortable place for future generations to live, and makes us humans far from the economic orientation and greed that exists. destroying civilization. After reading the Unilever case example above, you must already know that Unilever is an MNC company with foreign capital. What do you think, can things related to sustainability like Unilever do this also be done by large domestic companies in Indonesia? What obstacles do domestic companies face in doing this?and the company's patterns of thought and behavior. The Integrity Approach implemented by Unilever takes the form of training, education and mentoring programs aimed at employees in order to foster a friendly mindset towards climate, gender equality, the health and nutrition of billions of people, and the environment, in order to achieve the goal of contributing to creating a fairer and better world. prosperous. The application of business ethics that supports environmental sustainability will not only have a significant impact on the image and profits of a company, but is a real contribution in supporting the earth to become a safe and comfortable place for future generations to live, and making us humans far from the economic orientation and greed that exists. destroying civilization. After reading the Unilever case example above, you must already know that Unilever is an MNC company with foreign capital. What do you think, can things related to sustainability like Unilever do this also be done by large domestic companies in Indonesia? What obstacles do domestic companies face in doing this?and the company's patterns of thought and behavior. The Integrity Approach implemented by Unilever takes the form of training, education and mentoring programs aimed at employees in order to foster a friendly mindset towards climate, gender equality, the health and nutrition of billions of people, and the environment, in order to achieve the goal of contributing to creating a fairer and better world. prosperous. The application of business ethics that supports environmental sustainability will not only have a significant impact on the image and profits of a company, but is a real contribution in supporting the earth to become a safe and comfortable place for future generations to live, and making us humans far from the economic orientation and greed that exists. destroying civilization. After reading the case example from Unilever above, you must already know that Unilever is an MNC company with foreign capital. What do you think, can things related to sustainability like Unilever do this also be done by large domestic companies in Indonesia? What obstacles do domestic companies face in doing this?