After news of Tiger Woods' extramarital affairs became public, a number of his endorsers chose to discontinue their association with him, but Nike did not. Recently, Nike used Colin Kaepernick (he chose to take a knee while the national anthem was being played) in an advertisement. Nike has used both entertainers and athletes in their advertisements. Keeping in mind that the history of Nike has been very controversial, answer the following:

2. Has Nike made the right decision in terms of branding their products?
4. Are the controversies mostly negative or positive? Explain.
6. Do they have the right public figures for their brand? Why or why not?
8. If you had to add one athlete to their spokesperson roster, who should be added? Why?

Here is a site to review to help start you on your web search for this question:

Article: Nike's long history of courting controversy through advertising

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https://www.cbc.ca/news/business/nike-ads-social-justice-kaepernick-1.4810102