Question: After performing a lost customer analysis, a firm has decided that it should invest heavily in strategies that strengthen its relational bond with customers. The
After performing a lost customer analysis, a firm has decided that it should invest heavily in strategies that strengthen its relational bond with customers. The firm likely decided that this was a worthwhile course of action because
a it found that its lost customers had a low lifetime value
b it found that its lost customers belonged to its target market
c it found that its lost customers did not belong to its target market
d none of the above
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