Question: After performing a lost customer analysis, a firm has decided that it should invest heavily in strategies that strengthen its relational bond with customers. The

After performing a lost customer analysis, a firm has decided that it should invest heavily in strategies that strengthen its relational bond with customers. The firm likely decided that this was a worthwhile course of action because
a. it found that its lost customers had a low lifetime value
b. it found that its lost customers belonged to its target market
c. it found that its lost customers did not belong to its target market
d. none of the above
 After performing a lost customer analysis, a firm has decided that

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