Question: after reading about ceasars behavior answer these: 1 What is the role of customer relationship management in the entertainment industry? What is the relationship among

after reading about ceasars behavior answer these:

1

What is the role of customer relationship management in the entertainment industry? What is the relationship among customer satisfaction, customer loyalty,

and company profitability?

2

What are the key aspects of Harrah's customer loyalty program? What are the key drivers of its success?

3 .

How should Harrah's use the recent developments in data analytics, machine learning, and artificial intelligence to enhance customer loyalty and create shareholder value?

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