What is the role of customer relationship management in the entertainment industry? What is the relationship among

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What is the role of customer relationship management in the entertainment industry? What is the relationship among customer satisfaction, customer loyalty, and company profitability?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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What is the role of customer relationship management in the entertainment industry? What is the relationship among

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Customer relationship management plays a critical role in the highly compe...View the full answer

Marketing Management

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