Question: After reading and analyzing the case study of Uala Tech and Touch, Answer the following questions What is Uala s offering? Why did they come

After reading and analyzing the case study of Uala Tech and Touch, Answer the following questions
What is Ualas offering? Why did they come up with it?
When they launched in 2017, Who is their target market? How did they segment? and why?
How was it positioned? Who were their competitors?
How should they price/monetize?
How would they build Uala as a brand?

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