After reading and using only the informationfor this text below : Topics : Pharmaceutical Industry, International Business
Question:
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Answering these Questions: | |||
1. Why is Denmark a big winner for now of the booming demand for the new weight-loss drugs? 2. Who produces them in Denmark? How valuable is this company on the stock market? 3. What are some of the risks of such a windfall? 4. What do we learn from the episode of Nokia in Finland? 5. Why did Nokia boom and then suddenly falter? 6. How did this affect the Finnish economy? 7. What are some of the advantages that the Danish economy reaps from this windfall? 8. What are the effects likely to be on the economic policies of the country? 9. If you were the economics minister, how would you act to take advantage of the boom for Danish pharmaceuticals? 10. In fact, how does Novo Nordisk itself need to manage the opportunities and risks of this demand boom? 11. What does Novo Nordisk need to do now to safeguard the company's prosperity in case demand for its hit products were to falter? 12. For example, what does Novo Nordisk need to learn from Nokia? |
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr