A Mexican company that supplies concrete and building materials is expanding its markets outside of its own country. The company is targeting the three additional countries of Guatemala, Nicaragua, and Belize. The marketing team has been tasked with adjusting the marketing mix to match the needs of the three countries more effectively. For the promotional campaign, which areas do the marketers need to address to ensure the campaign's effectiveness? They need to research the country's values, language, business norms, language, holidays, and religious beliefs. They need to research the country's transportation systems, national flag, and the exchange rate. They need to research the country's history, its neighbors, the various trade agreements, patent laws, and waste management systems.