After reading case study, it is clearly indicate the small firm's main focus of firm to sell more house. So hereunder mentioned point needs to be analyze before choosing project.

Early Completion $-$ Funding has remained a concern for several investor over the past few years. As investors do not want to be stuck in a stalled or delayed project. So it is crucial factor for small firm

Green Homes $-$ As people are turning more conscious about the environment and seek better lifestyle, eco$-$friendly homes are becoming popular

Exist Strategy $-$ Sometime customer invest fund only for investment purpose not for residential purpose. That is why they always expects appreciation in their invested fund. So in the customer shoes, When he invests in a property, he also needs to exit to realise the gains made through its appreciation. He must has a clear investment objective before you put your savings in a house or any commercial property

Explanation:

After taking into consideration the above thing with the customer prospective $,$ Real estate agent and partner need to choose wisely.