After reading Chapter 12 Deliver the Customer Experience, provide written answers to the following:

1. What is CX? Why is it such an important part of retailing? Explain how companies measure CX.
2. Define retailing. Pick two types of retailers and explain the differences between them in terms of the merchandise they offer, level of service, size, prices, and then provide two examples of each. Do either of these retailers employ experiential merchandising, experiential shopping, destination retailing, or omnichannel marketing? Which retailer is your favorite and why?
3. How do marketers classify retail stores? Explain merchandise assortment, breadth, and depth.
4. What is B2C e-commerce? What is m-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce? Identify one anticipated innovation evolution in the retail world (either economic, customer, or technological) that you would like to see in the near future and explain why.
5. What is a service? What are the four key characteristics of services that distinguish them from goods?