Question: After reading Chapter 12 Deliver the Customer Experience, provide written answers to the following: What is B2C e-commerce? What is m-commerce? What are some benefits

After reading Chapter 12 Deliver the Customer Experience, provide written answers to the following:

  1. What is B2C e-commerce? What is m-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce? Identify one anticipated innovation evolution in the retail world (either economic, customer, or technological) that you would like to see in the near future and explain why.
  2. What is a service? What are the four key characteristics of services that distinguish them from goods?

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