Question: After reading Chapter 4 and Chapter 5, provide written answers to the following: What is a marketing information system (MIS)? What types of information does

After reading Chapter 4 and Chapter 5, provide written answers to the following:

  1. What is a marketing information system (MIS)? What types of information does it include? What is the marketing decision support system (MDSS)? What additional benefit is provided by an MDSS over an MIS?
  2. When considering data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these characteristics?
  3. Explain marketing analytics. What are digital marketing channels? Explain how digital marketing channels and marketing analytics help marketers in decision making.
  4. What is Big Data? Describe two sources of Big Data for marketers. What is the Internet of Things (IoT)? Give one example of the IoT.

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