Question: After reading Chapter 4 and Chapter 5, provide written answers to the following: Explain marketing analytics. What are digital marketing channels? Explain how digital marketing

After reading Chapter 4 and Chapter 5, provide written answers to the following:

  1. Explain marketing analytics. What are digital marketing channels? Explain how digital marketing channels and marketing analytics help marketers in decision making.
  2. What is Big Data? Describe two sources of Big Data for marketers. What is the Internet of Things (IoT)? Give one example of the IoT.

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